A catchment area analysis calculates distance zones to various locations, based on associated customers. As calculation criteria we use the number of customers or a
associated weight field (e.g. the turnover of your company, the visitor frequency, or distance). Thus we find, for example, in which distance 50% of turnover or 80% of customers are achieved.

The catchment area analysis is particularly suitable for the validation and restructuring of existing branch locations.

A specific catchment area analysis involves in particular:
- The definition of the catchment area for example accessibility within walking distance to a store, or transport links.
- The selection of the spatial levels of analysis, for example Road sections, micro-markets, or zip code areas.
- Data selection e.g. Market data, customer data, socio-demographic data.
- The evaluation of the data within the catchment areas.
- Interpretation of results

With the help of the a catchment area analysis we identify high-volume sales and weak branch locations, evaluate existing distribution and structuring these if needed.