The market analysis is in contrast to the market observation a selective representation of the market situation. That means we collect current data, that can be used for operational decisions. The market research goes further and provides more comprehensive and long term information. For the market analysis we use either internal market data (e.g. sales, production costs) or external market data (such as macroeconomic trends).

Comprehensive information on domestic markets and competitors are the key to sustained decisions and risk-minimization. A well researched and professionally prepared market analysis and market studies provide the basis for your successful marketing strategy.
zülchconsulting provides you with a custom-made market analysis, market studies, and ad-hoc research services. Strategic decisions, such as the realignment of a business area, the market entry into a new market segment, or the purchase or sale of a company, can be made comprehensible.
Each of our market analysis and market studies are created individually for you and are therefore tailored to your specific decision situation.