A competitive analysis in your company serves to explore the strengths and weaknesses of potential competitors. We analyze not only the superficial impression, but also create, with selected techniques such as mystery shopping and consumer surveys, a clear picture of the market performance of the competition. The objective is to capitalize use these findings to take consequences for your own company. We pay particular attention to the concentration of your own strengths in terms of the weaknesses of the competition.

Using a competitive analysis and benchmarking can be important to compare competitors  with your own product. The aim of the competition analysis is to examine one's own position in relation to the competition. Secondly, best practice examples are derived from the services, procedures and actions of competitors.

Also a competitive analysis supports you in the creation of competitive advantages: Targeted observations and analysis of your competitors offers you ideas to differentiate from competition and shows your own strengths and weaknesses. To achieve these goals, we offer various qualitative and quantitative methods of competitive analysis.