Michael Zülch is a Master of Business Administration and since 1992 working as a management consultant and coach mainly for the automotive industry.
His core duties are the conception and implementation of seminars (business administration, management, sales), as well as presentations and business management analysis.
Other focal points of his consulting activities include the development and implementation of computerized management tools and strategic marketing and customer loyalty concepts.
He is specialized on the automotive components industry (including commercial structures) and serves mainly the tire and tuning industry, workshop programs, part dealers, coating systems and customers in the aluminum production.