Traditional market research is often unrealistic and too little solution-oriented. We have new methodological approaches, that provides valid results and quickly solutions to our clients. With a high degree of goal orientation, we give our customers an efficient and rapid implementation of the results in their own business processes. In addition to telephone interviews, we also build web-based panel studies.

The market analysis is in contrast to the market observation a selective representation of the market situation. That means we collect current data, that can be used for operational decisions. The market research goes further and provides more comprehensive and long term information. For the market analysis we use either internal market data (e.g. sales, production costs) or external market data (such as macroeconomic trends).

Market Analysis

Using geographic information systems and geomarketing we help your business to assess and edit your market. With a regional and local perspective on market potentials, in conjunction with internal customer data, we evaluate your own strengths and weaknesses, identify opportunities and develop the best strategies for optimal marketing.
Geomarketing

The pricing gains in almost all aftermarket of enormous importance. Shrinking markets and intensified competition is making a confrontation, with one's own and the price of the competition, essential. We analyze the process of pricing within the entire B2B and B2C sector at national and international level. We investigate here both, sell-in and sell-out rates.

Pricing

We support your company with different mystery shopping variants in the analysis of your own service quality. We support you from the development of an observation sheet, on the recruitment and training of suitable test purchaser, up to data analysis of the results in a
meaningful reporting.

Mystery Shopping

The mystery calling supports your company in analyzing of your own service quality. Furthermore we collect prices of competitors and your own company under conditions of empirical research. We support you from the development of a suitable directing book, the recruitment and training of an appropriate call center, up to data analysis of the results in a
meaningful reporting tool.

Mystery Calling

Besides the analysis of specific customer groups and the general customer satisfaction, the customer awareness study provides the ability to accurately assess the awareness of products, brands and communication goals.

Awareness