In the process of a sales planning, the basis for your profitability plan is built by the expected revenues. Due to a careful sales planning, we figure out necessary sales volumes you need to succeed. The decisive factor is not which volume is necessary, but what is achievable

The turnover of your company must be carefully forecasted and calculated. It is advisable to be careful with the appraisals! Turnover numbers of entrepreneurs are often set too high,
not only in the starting times. Remember that your potential customers have to get to know your company and your products before they decide to purchase.

One of the most important tasks of management is a realistic sales planning. Who clearly remains long-term beneath the target business volumes, usually has no chance of survival.
The minimum profit is used as an operand, to extrapolate the required minimum amount ("target revenue"). A good orientation also allows the "target set collection" financial management. It contains a variety of commercial and service industries information about the raw and net profit as a percentage of turnover.

Specific market studies such as site analysis, competitor analysis, or market potential investigations can help to assess the recoverable revenue. The capacity of your company may no longer be ignored. The aim of the sales planning is more than just the assessment and achievement of the required revenue. Only those who have also achieved sales in mind, have enough room for a reasonable return on equity, a necessary risk reserves and the expansion of the company.